If you’ve ever seen one of my artworks and thought, “Gee, I wish I could buy that skull drawing on a throw pillow”, then you’re in luck – I am pleased to announce that I have opened a shop page on Redbubble to sell my work online!
For anyone unfamiliar with them, Redbubble is an online print-on-demand (POD) platform that allows artists and creatives to sell their work as a decorative print on a range of products, including (but certainly not limited to):
- Phone cases
- Travel mugs
- Throw pillows
- Shower curtains
- and many more
As a creative I’m always looking for ways to get my work out there, such as on Instagram, but the idea of printing my work on physical products has strangely never really occurred to me.
Their process is quick and easy
Uploading your work on to the various product templates takes no time at all; I managed to get my page up and running with products and bio’s in under an hour.
(Plus, it’s free to join, so there are no membership fees.)
They have a huge marketplace
A big selling point of Redbubble, for me, is the size of their marketplace. Over the last 12 years, they have sold to over 7 million customers, earning their artists almost $70 million by 2017.
It’d be fair to say that they have created a formidable and exciting marketplace for artists to sell their work.
They have a strong community
One of Redbubble’s strengths is their large user community, where a number of forums exist for artists to share their work with others, or to exchange art tips or business advice.
I’m looking forward to engaging with this community, and learning more about the Redbubble platform, as I go along.
They do all the legwork (sort of)
Redbubble’s passive income model is one of their best selling points.
All you have to do is upload your work, and Redbubble takes care of everything else: the item production process, the financial transaction, the delivery, and any returns or customer complaints, before finally sending the artist their share of the income for their work.
This process enables the artists to be very ‘hands-off’, ideally to a point where they can just let their page tick away in the background while they focus on creating new work.
The artists’ income from the process isn’t massive, but it sure is passive!
They’re not perfect
This is not a paid, glowing advert for Redbubble, y’know; there were a few less positive factors that I considered thoroughly before opening my page.
- The sheer number of artists on Redbubble, and the variety of work they promote, is so vast that it could take a while to see any returns at all!
- Redbubble’s profit margin is substantial – enough, I imagine, to dissuade some individuals from even joining
- The artwork placement process on Redbubble is a little rigid and sub-optimal, and could offer artists more options
None of this, though, was enough to dissuade me from signing up.
Let’s see how it goes
It could lead nowhere, or it could become a decent side hustle, but joining Redbubble – and possibly competitor sites like Society6 and Pixels, further down the line – seems like a promising opportunity to get my artwork out there, while focusing on creating new artwork.
Feel free to drop by my Redbubble page and see it for yourself!